Insurance CRM + workflow + AI

Run your brokerage from one connected system.

Valentry brings CRM, cases, documents, renewals, compliance, reporting and AI-assisted policy analysis into one purpose-built workspace for insurance brokerages.

Purpose-built for insurance20+ broker contributorsHuman-reviewed AI
Illustrative product preview
Good morning, adviser.Everything requiring attention, in one view.
Command view
18Open cases
07Renewals due
12Compliance alerts
Urgent next actionsToday
FAIS file reviewAdvice record awaiting sign-off
Urgent
FICA document outstandingClient reminder ready
2 days
Commercial renewalInsurer terms received
14 days
Case activity7 days
Cases command viewFilter by product, service, owner, status and due date.
Advanced filters
All product linesShort termLifeInvestAwaiting clientAssigned to me
Commercial renewal reviewNorthstar Engineering · Policy review
Adviser 1In review
Beneficiary nominationLife · Client service
Admin 2Open
FICA and FAIS updateShared client administration
AdminWaiting
Motor claim documentsShort term personal · Claim
Claims deskAssigned
AI-assisted policy reviewStructured findings remain versioned and reviewer controlled.
Human review required
92Document confidence
Cover gap surfacedBusiness interruption period may be insufficient for the stated recovery profile.
Warranty needs confirmationAlarm maintenance evidence not present in the uploaded file.
Underinsurance riskBuilding valuation date appears older than the selected review standard.
Next stepReviewer approval required before any client-facing recommendation.
Renewal control boardDaily countdowns make the next risk visible.
Daily view
0–30 days
Commercial package14 daysTerms received
Personal portfolio23 daysInfo needed
31–60 days
Body corporate42 daysReview started
Life policy review55 daysScheduled
61–90 days
Agriculture policy71 daysPre-check
Medical aid review88 daysUpcoming
Commission workspaceCommission splits, tracking, variance review and reconciliation in one controlled workspace.
Live
Short-term book60 / 40
Life new business70 / 30
Referral partner50 / 50
Variance review3 flagged
Illustrative monthOne reconciled view.Commission control connected to the same client and practice record.
Renewal in 14 days
Terms received · adviser action ready
Analysis ready for review
Human approval remains required
Client record → next action → proofScroll to enter the system
Client 360Case managementRenewal controlFAIS & FICA visibilityDocument vaultReportingAI policy analysisClient portalValentry SignCommission controlClient 360Case managementRenewal controlFAIS & FICA visibilityDocument vaultReportingAI policy analysisClient portal
What changes

Less searching. More certainty. Better client service.

Valentry is designed around the outcome a brokerage needs every day: know what requires attention, who owns it, what evidence exists and what should happen next.

See the next action.

Urgent cases, approaching renewals, unread messages and compliance gaps rise into one clear command view.

OutcomeFewer missed handovers and silent delays

Run one operating rhythm.

Sales, servicing, advice, documents and reporting stay attached to the same client and case history.

OutcomeLess retyping and fewer disconnected tools

Prove what happened.

Versioned analyses, reviewer decisions, document history and audit events keep the advice trail visible.

OutcomeStronger control in a regulated environment
The operating problem

Brokerages do not need another contact database.

They need a system that understands policies, service lines, renewals, advice files, client documents, provider follow-ups and the human judgement behind every recommendation.

01

Work hides in inboxes.

Client requests, attachments and provider replies lose context as they move between people.

02

Compliance becomes a chase.

FICA, FAIS and supporting evidence are difficult to see at client, policy and case level.

03

Renewals arrive too late.

Teams react to dates instead of managing a visible 30, 60 and 90-day pipeline.

04

Reports start from scratch.

Management decisions slow down when operational data cannot be filtered into useful views.

Broker-shaped proof

Built around the reality of brokerage work.

The product direction has been pressure-checked by more than twenty brokers and is organised around insurance terminology, multi-line client relationships and real servicing pressure — not generic CRM labels.

20+

Broker contributors

Workflow feedback has shaped how cases, policy data, compliance, handovers and service queues are presented.

1

Governed client record

Every policy, case, document, renewal, communication and analysis can connect back to the same client truth.

Multi

Line by design

Life, investments, medical aid, gap, funeral and short-term workflows can live together without losing context.

Inside the platform

Every workspace a brokerage needs. Connected.

Explore the complete operating architecture — from the daily command view to practice operations, client service, intelligence, directories and configurable workflows.

The command view for the day ahead.

Start with what matters now: urgent compliance items, upcoming meetings, open cases, connected messages and the diary that ties them together.

One client record

Dashboard

Urgent FICA and FAIS items, open work, renewals and operational signals.

Mailbox

Connected Outlook or Google email with client and case context.

Diary

Meetings, open cases, queries, reminders and calendar events in one view.

Notifications

Action-focused alerts with ownership, urgency and a direct route into the work.

Today / command viewIllustrative
12Items requiring attention

The operating core of the practice.

Manage the complete client base, detailed case filters, document evidence, renewal timing, reporting, campaigns and commission control.

One client record

Clients

A complete client profile with policies, cases, documents, compliance and activity.

Cases

Deep views by product line, service line, owner, status, priority and date.

Documents

Client-level vault for FICA, FAIS, policy and supporting files.

Renewals

Upcoming renewals with a visible daily countdown and readiness state.

Reporting

Build reports from the views and filters management actually needs.

Campaigns

Plan strategies, track leads, record feedback and measure performance.

Live

Commissions

Manage commission splits, tracking, variances and reconciliation without leaving the practice record.

Practice / filtered case viewIllustrative
40+Potential filter combinations

Every service request finds the right lane.

See all cases together or move into product-specific queues with the service types and service lines relevant to that product.

One client record

Unified cases

One cross-product queue for the full client-services function.

Product-line views

Life, invest, medical aid, gap, funeral, short term and more.

Service-line routing

Assign work according to the exact service being requested.

Ownership & status

Make responsible user, next action, due date and blockers obvious.

Client messages

Keep queries and responses tied to the relevant client and case.

Evidence trail

Documents, notes, approvals and outcomes remain on the work record.

Client Services / queue healthIllustrative
06Product-specific work lanes

A platform that becomes more valuable over time.

Extend the core with automation, tenant-aware AI assistance, in-workflow signing and practical training — all connected to the same governed client record.

One client record

AI Automation

Mailbox and document-driven workflow assistance.

AI Chatbot

Practice-aware research and financial-services assistance.

Valentry Sign

Signing status and signed documents on the case.

Valentry Train

Product, sales and service learning inside the platform.

Add-ons / capability mapIllustrative
04Connected expansion products

Your practice knowledge, organised and reusable.

Centralise provider knowledge, people, products, brand material and templates — then configure how the platform behaves for each organisation.

One client record

Insurers

Provider contacts, broker codes and operating information.

Team details

Employee, broker, role and contact information.

Products

Product lines, product types, providers and fit guidance.

Branding

Value propositions, introduction material and approved assets.

Templates

Welcome letters, touchpoints, sales and service communications.

Build

Custom fields, workflow options and practice configuration.

Users & settings

Create users, apply roles, preferences and organisation rules.

Help

FAQs, contact routes and practical guidance for users.

Directory / reusable knowledgeIllustrative
01Source of operational truth
One operating rhythm

From first entry to final proof.

Valentry connects the full journey so ownership, status, documents, analysis and approvals do not break apart between systems.

01

Capture

Lead, email, referral or service request enters once.

02

Classify

Product, service line, urgency and documents are identified.

03

Assign

The right adviser, administrator or reviewer owns the next action.

04

Act

Tasks, messages, documents and provider follow-ups stay on the case.

05

Review

Advice and AI-assisted findings remain subject to human approval.

06

Prove

Versions, decisions and final reports remain attached and auditable.

Valentry AI

Structured analysis. Not a loose chat box.

Policy schedules, wording, endorsements and supporting documents move through a governed analysis workflow that surfaces missing cover, exclusions, conditions, warranties, risk observations and recommendations.

AI assists. People remain accountable.No client-facing recommendation should become final without adviser or reviewer control.
01
Create the case

Select the workflow, capture context and collect the required documents.

Guided intake
02
Read the documents

Classify and process schedules, wording, quotations and supporting evidence.

Visible progress
03
Surface the risk

Identify gaps, exclusions, warranties, missing information and underinsurance concerns.

Structured output
04
Review the advice

Approve, reject, request information or record corrections and quality notes.

Human decision
05
Lock the report

Tie the final client-ready report to the exact analysis version used.

Traceable proof
The Valentry layer

Add-ons that compound the value of the core.

The Valentry add-on layer extends the system of record into a system that assists, automates, signs and trains — all through the same governed client record.

Valentry AI Automation

Connect routine information flow to the CRM so the team starts with context, not admin.

  • Mailbox and attachment intake
  • Client and policy matching
  • Case and task routing

Valentry Chatbot

A tenant-aware financial-services assistant that can answer from approved practice and product context.

  • Reference-backed answers
  • Broker research support
  • Credit-based usage model

Valentry Sign

Keep review, signature status and final documents visible inside the same client and case journey.

  • In-workflow signing
  • Status and reminders
  • Signed-file attachment

Valentry Train

Bring product knowledge, sales coaching and practice learning into the system where people work.

  • Product-line modules
  • Sales and service training
  • Trackable learning paths
Trust & governance

Designed for work where evidence matters.

Valentry treats access, versioning, human review and auditability as product requirements — not decorations added after the workflow is built.

Control is part of the experience.

Role and organisation boundaries

Users should see only the cases and data their role, organisation or assignment permits.

Immutable analysis history

New completed analyses create new versions rather than silently overwriting previous work.

Human-reviewed AI

Reviewers can approve, reject, request information and keep decisions attached to the relevant version.

Secure report access

Report availability, ownership and permissions remain tied to the correct case and user.

360°Client, policy, case, document and activity context in one record.
4Role families for users, reviewers, organisation administrators and platform administrators.
No certification theatre.Security and compliance controls are built into the workflow, with deployment-specific commitments confirmed in the implementation agreement.
A sensible switch

Move with clarity, not disruption.

The implementation conversation starts with how your practice actually works, then maps data, roles and workflows before teams are expected to change behaviour.

01 / DISCOVER

Map the practice.

Understand product lines, team roles, service queues, current systems and the biggest points of friction.

02 / DESIGN

Configure the operating model.

Agree modules, workflows, fields, permissions, templates, notifications and reporting priorities.

03 / PREPARE

Plan the data move.

Confirm source data quality, migration scope, document handling and a staged validation approach.

04 / ADOPT

Launch with support.

Train users by role, monitor live work and refine the system around real adoption feedback.

Questions before the demo

Clarity before commitment.

Common objections should be answered before a prospect has to ask.

Valentry is a purpose-built insurance brokerage platform that connects CRM, client records, cases, documents, renewals, compliance visibility, reporting and AI-assisted policy analysis in one operating environment.

Generic CRMs centre on contacts and sales pipelines. Valentry is organised around insurance product lines, policies, advice cases, service lines, FICA and FAIS evidence, renewals, provider follow-ups, reviewer decisions and client-ready reports.

No. Valentry assists with document reading, structured analysis and draft outputs. Human advisers or reviewers remain responsible for approval and every final client-facing recommendation.

Yes. The architecture is designed for life, investments, medical aid, gap cover, funeral cover, short-term personal and commercial work, sectional title, agriculture, marine and additional configurable lines.

AI Automation, Chatbot, Sign, Train and Commissions operate as connected layers around the same client, case, document, role and audit model.

The migration plan is defined during discovery. Source systems, client and policy data, documents, duplicates, required history and validation ownership are mapped before any production move.

Yes. This marketing site is responsive and keyboard accessible. Valentry is web-based and designed for clear, usable access across supported desktop, tablet and mobile browsers.

The first conversation maps your team, product lines, current systems and highest-cost workflow problems. The demonstration can then focus on the parts of Valentry that are most relevant to your practice.

Make every client entry create value.

See how Valentry can connect your brokerage, expose the next action and turn complex advice workflows into one clear operating rhythm.

Purpose-built for insuranceHuman-reviewed AIConnected by design